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  • AFFORDABLE STYLES

    For Bold Beautiful Women.

  • MENS & UNISEX FASHION

    We've Got Them Covered Too.

  • PERFECT FOR EVERYDAY

    From Working Out To Going Out.

  • Make A Statement

    Feel Confident In Yourself.

  • FOR ALL OCCASIONS

    Dress It Up Or Dress It Down.

SHIRTS | CAMISAS

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HATS | GORRAS

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PERFUME | COLOGNE

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JENNI'S VISION FOR JR FASHION

Voluptuous Women

Jenni was always a beautiful & THICK, she wanted to give all of the curvaceous sexy beautiful Latinas just like her, a store where they felt it was made just for them. #JenniRiveraFashion

Confident Women

Jenni wanted every women & girl to put on her clothes and feel that she was ENOUGH. That she needed nothing else because she was sure of her own self worth. #JenniRiveraFashion

Bold Women

Jenni loved to take risks despite what people said or her circumstances. She wanted every women to know they have what it takes to succeed. So when you wear her clothes BE BOLD, just like The Diva. #JenniRiveraFashion